get pumped.

Hosted by PromaxBDA and the Savannah College of Art and Design, 2 Nights of Nick is a 48 hour design challenge that brings the next wave of motion media designers and industry creatives from Nickelodeon together under one roof. Our guests reveal their creative processes and share valuable insights with students as they work on creative challenges.

Students will work in teams to produce design-driven work in just 48 hours. This true test of industry workflow, teamwork and real-life design challenges while working under a Network's guidance and direction will prove to be an incredible experience for both students, faculty and our special guests.

JENNIFER CAST

Senior Art Director, On-Air Creative, Nickelodeon Group

Jennifer Cast is the Senior Art Director of On-Air Creative, Nickelodeon Brand Group.  She is responsible for the design direction of on-air promotions, interstitials and Brand Image work for Nick Jr. and Nick. Previously, Jennifer served as Art Director of Off-Air Creative for Nickelodeon, where she provided art direction for some of the network’s biggest initiatives including Kids’ Choice Awards, Let’s Just Play, Licensing Show and Nickelodeon’s upfront.  Prior to joining Nickelodeon, Jennifer worked at Conde Nast Publications and Gap Inc. as a Senior Designer.  

Jennifer Cast holds a Bachelor’s degree in Philosophy and a Master’s degree in Communication Design from Pratt Institute where she also served as Visiting Adjunct Professor for the Graduate Communication Design department. She is an Emmy Award winner and proud recipient of three Promax BDA awards for Art Direction and Design as well as two Brand Identity Awards from AIGA.

MICHAEL TRICARIO

Director of Production, On-Air Promotions, Nickelodeon Group

Michael Tricario is the Director Of Production, On-Air Promotions, Nickelodeon Group. In his role, Tricario oversees three creative teams responsible for the creation, production and maintenance of all on-air and theatrical promotions, show launches, and tent pole priorities for the network. Most recently, Tricario oversaw the conceptualization and execution of Nick on-air promotions creative for blockbuster films such as Rango, The Adventure Of Tin Tin and Cloudy With A Chance of Meatballs 2 as well as some of the network’s biggest show launches, including Sam & Cat, Sanjay and Craig, and The Haunted Hathaways. Tricario is a 12-year veteran of the Nickelodeon team, joining in 2001 as an Associate Producer for Nick GAS (Games And Sports), moving on to various Nick Digital Networks such as The N and Noggin until finally landing at his current home with Nick On-Air Promotions in 2005.

Prior to joining Nickelodeon, Tricario worked with ESPN on the creation of The SportCentury Project – a precursor to ESPN Original Entertainment (EOE). Tricario also worked at VH1, where he served as Associate Producer for such networks hits as Before They Were Rock Stars and Where Are They Now?

Tricario is a graduate of UC Santa Barbara with a Bachelor’s degree Communications. He is a 3-time ProMax Award recipient and received an Emmy Award nomination for his work on the promotional campaign for the 2011 Kids’ Choice Awards, hosted by Kevin James.

MALIK SIMMONDS

Director, Human Resources, Nickelodeon Group

Malik Simmonds is Director of Human Resources for Nickelodeon Group. In this role he is responsible for creating and executing strategic human resources initiatives for various Nickelodeon departments, including, Digital, Business Development, Consumer Products, Public Affairs. Simmonds also oversees human resources programs across Nicktoons, Nick Jr. and TeenNick for the On-Air/Off-Air Creative, Publishing, Global DVD and Project Management groups.

Before taking on the role of Director, Simmonds was the Senior Manager of Human Resources for Nickelodeon, where he was tasked with designing and facilitating human resources training workshops for managers in topics such as performance management, compensation, giving feedback and overall skill building. He also created individualized onboarding process for Vice Presidents and senior level executives. He also managed projects, programs and practices that engage, inspire and recognize workforce performance.

Prior to transitioning to Nickelodeon, Simmonds served as Manager of Human Resources for VH1, where he oversaw the implementation of human resources policies, programs and services, with emphasis on recruitment, performance management, employee relations, employment practices, policies and procedures. In this position he also managed and administered key programs and employee events that encompassed the nework’s diversity initiatives, freelance management, employee engagement and mentoring. Simmonds has also served as Benefits Manager for Viacom where he managed the employee benefits programs includeing group health, life insurance, disability, workers compensation, long term care, commuter reimbursement and work life programs. Additionally, he was responsible for the preparation and communication of relevant retirement plan information to employees and former employees about programs, procedures, changes, and government-mandated disclosures.

Simmonds began his career at the State University of New York at Stony Brook where he served as a Career Counselor and Director of the Arts Living Learning Center. He has also held positions with HMG Worldwide and has held several posts with GMHC, Inc. before joining Viacom. He is a graduate of the Rochester Institute of Technology with a bachelor’s degree in Professional and Technical Communications, and a Masters of Science degree in Career and Human Resources Management.

Simmonds is co-chair of the professional and personal committee of Viacom Media Networks’ “The B.E.A.T”., an employee affinity group with more than 1,000 members across 10 Viacom brands, including MTV, VH1, Nickelodeon, Logo, TV Land and CMT. Additionally, he is Education Chair of the Wall Street Alphas Charitable Foundation High School mentoring program, and has successfully advised more than 135 students, with 75 currently enrolled in accredited colleges across the country.

Industry Partner

Promax BDA

PromaxBDA, the global association for the media marketing, promotion and design industry, offers a suite of opportunities to student talent interested in careers in entertainment.

2014 PromaxBDA Student Story Challenge

The PromaxBDA Student Story Challenge provides students with an opportunity to write, produce, direct, and edit a short-form promotion story about yourself. The Catch—you cannot place yourself in the actual video. Tell yourself using graphics, video, sound and script at your discretion.

2014 PromaxBDA Scholars Program

The Scholars Program provides students total industry access. PromaxBDA Scholars immerse themselves in the world of entertainment marketing and ignite meaningful relationships with future hiring managers at our annual Conference.

PromaxBDA Academic Membership

An academic membership provides faculty and students invitations to industry events throughout the year, a discounted rate to PromaxBDA: The Conference, access to PromaxBDA.org features such as hot spots, daily brief and exclusive content.

Miracle Mcclain

Senior Program Coordinator, PromaxBDA Industry Development + Diversity

As senior program coordinator at PromaxBDA, Miracle McClain produces all academic and emerging talent programs serving 2,000 faculty and students across the country. She primarily works with emerging talent in their efforts to make the successful transition into the entertainment marketing workforce. The mandate of her position is to broaden the pipeline of emerging talent into the industry through an integrated program of academic outreach, workforce preparation, internship and mentorship. She reports into Katerina Zacharia, VP of industry development and diversity at PromaxBDA.

Since joining PromaxBDA in 2011, she has helped to design and expand PromaxBDA’s offerings to include the PromaxBDA Internship Program, the Scholars Program and the Academic Partner Network of 25 institutions.

In her role, she helps manage the Promo Pathway Program, PromaxBDA’s first diversity initiative. Promo Pathway prepares creative youth, ages 18-26, from underrepresented communities to make the successful transition into the entertainment marketing workforce. The program has drawn national recognition from the Aspen Institute Skills for America’s Future as an innovation in workforce development.

Prior to entering the media industry, Miracle was one of the 64 selected nationally to participate in the Coro Fellows Program, a graduate-level experiential program and acted as a full-time consultant for various public and private companies in media, government and community relations.

 Miracle McClain holds a Bachelor’s degree in Philosophy from the University of San Francisco. The best part of her career (and life) has been helping people get to the most exciting moments in theirs.

The schedule

Thursday all day

Friday 9:30am

Friday 10 - 11:30 am

Friday 11am - 6pm

saturday 9am - 5pm

saturday 5pm

Malik Simmonds visits SCAD classes in Motion Media Design and Interactivity and Gaming Departments

Check-in

PromaxBDA / Nickelodeon presentations and Challenge Kickoff

Students begin working on Creative Challenge

Students finish working on Creative Challenge

Wrap-up + Closing Remarks

The Challenge

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